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Made to stick : why some ideas take hold and others come unstuck / Chip Heath & Dan Heath.
London : RH Books, 2007.
291 p. ; 22 cm.
Also published as Made to stick : why some ideas survive and others die.
Contagion (Social psychology)
Context effects (Psychology)
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Heath, Dan, 1973-
Made to stick : why some ideas survive and others die.
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