Made to stick : why some ideas take hold and others come unstuck

Made to stick : why some ideas take hold and others come unstuck
Heath, Chip.
  • Item Type: Book - REF 302.13 HEA
  • Published: 2007
  • Copies Currently On Shelf:
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Location Type Call Number Status
Library Book REF 302.13 HEA On Shelf - ER-ADMINOF
MARC Record Data

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ISBN:

9781905211562

ISBN:

9780099505693

ISBN:

9781400064281

Personal Author:

Heath, Chip.

Title:

Made to stick : why some ideas take hold and others come unstuck / Chip Heath & Dan Heath.

Publication info:

London : RH Books, 2007.

Physical description:

291 p. ; 22 cm.

General Note:

Also published as Made to stick : why some ideas survive and others die.

General Note:

Includes index.

Subject term:

Social psychology.

Subject term:

Contagion (Social psychology)

Subject term:

Context effects (Psychology)

Added Entry-Personal Name:

Heath, Dan, 1973-

Added title:

Made to stick : why some ideas survive and others die.

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